Catherine M. Hughes
Content Development
• Web Content
In-depth knowledge of –
Nielsen Norman Group
Web Content Accessibility Guidelines (WCAG) 2.1
CopyBlogger/Brian Clark
Google Webmaster Guidelines
• Copywriting
Expertise styles –
Brand Journalist
Business Writing
Feature Writing
Ghost Writing
Lead Generation/Landing Page Copy
SEO Copywriter/Generalist
Storytelling with Humor
Technical Writing
• Editing
Happy to make use of –
Content Marketing Institute
Grammarly
The Associated Press Stylebook
The Chicago Manual of Style
• Blogging
Knowledgeable in CMS –
WordPress
Joomla
Drupal
• Press Copy
Accustomed to utilizing –
Marketwired
PR.com
PRNewswire
PRWeb
• Ad Copy
Proficient in –
Amazon Affiliates
Banner
Display
Facebook Ads
Landing Pages
Media Kits
• Image Content
Competence in –
Article Images
Graphics
Infographics
Optimization
Photography
Tech
• Web Host Management
Can Oversee –
Amazon S3
cPanel Administration
Email Account Setup
Hosting Setup – 1&1
Hosting Setup – BlueHost
Hosting Setup – GoDaddy
Hosting Setup – Media Temple
Hosting Setup – SiteGround
Hosting Setup – Squidix
Website/Blog/eCommerce Setup
• Web Software
Experience building with –
Dreamweaver
Drupal
Joomla
WordPress
• Structures
Won’t cuss at using-
CSS
HTML5
PHP
• Web Conferencing
Capable of managing –
AnyMeeting
Google Hangouts
Zoom
• Operating Systems
Know my way around –
iOSmacOS
Windows 2000 – 10
• Software
Daily I use –
Adobe
Cyberlink Power Director
Google Drive/G-Suite
MSOffice Suite
Photoroom
Photoshop
WampServer
• Project Management Tools
Tools I’ve used –
Asana
FunctionFox
TeamWork
Trello
Wrike
ZenDesk
Mortgage Banking
• Loan Processing
Able to work with –
Calex Point
Loan Soft Pro
DU & LP
FNMA / FHLMC / HUD / VA
Tri-Merge Credit Report Analysis
• Loan Funding & Closing
Coordinate loan fundings-
Control & create –
All legal loan documents
Use of Encompass & CLOSR
Escrow Compliance
Title Compliance
Fraud Auditing
HUD-1 Auditing
E-Commerce
• E-commerce Software
Able to build with –
Shopify
WooCommerce
ZenCart
• Shopping Carts & Payment Gateways
Coordinate payments-
1ShoppingCart
Authorize.Net
PayPal
• Page Management
Control & create –
Duplicate Page Detection
Landing Pages
Product Pages & Updates
Product Lifecycle
Unique Product Descriptions
• Site Management
Willing to clean up –
Link Removal & Penalties
Email Marketing
• Email Contact List Management
Expert at –
Double Opt-ins
Maintaining Proper Permissions
Permission-based Organic List Building
Re-Engage or Remove Inactive Subscribers
Removal of Hard Bounces
Removal of Recurring Soft Bounces
• Newsletter Design Creation
Proficient at handling –
ActiveCampaign
AWeber
Constant Contact
GetResponse
Infusionsoft
MailChimp
HTML5
CSS Stylesheets
• A/B Split Testing Implementation
Talent for Measuring –
Call-to-Action
Click-through Rate
Content Placement
Conversion Rate
Offer
Open Rate
Personalization
Subject Line
• Email Campaign Execution
Strategic at –
Autoresponder
Clear Call to Action
Goal Setting
Landing Page
List Segmentation
Responsive Design
Subscriber Benefit
Tracking and Conversion
SMM
• Manage Facebook Pages
Known for –
Growing 1 FB Page from 720 Likes to over 20K organically in 18 months Improving 1 FB Page from 9 Likes to over 11k organically in 24 months
• Manage Facebook Advertising
Recognised for –
Click Through Rate (CTR) 1%+, Relevancy Score 7-10, Conversions 20%+, Target Cost per Click (CPC) $1-2.00
• Manage Twitter Presence
Results Driven –
Banner Image
Hashtag Trending
Profile Creation
Scheduling with HootSuite
Scheduling with TweetDeck
Scheduling with Twuffer
Tracking with Crowdbooster
• Pinterest Brand Presence
Design –
Theme-based Mood Boards
• Manage YouTube Video Presence
Improved –
Ad Placement
Channel Creation
Thumbnail Image
Title Creation
Video Editing
Video Uploads
• Visual Graphics Creation for Advertising & Social Media Sharing
Build with –
Canva
Photoshop
SEM • SEO
• Research
Execute and manage –
Bing Webmaster Tools
Google Analytics
Google Tag Manager
Google Trends
Keyword Research & Specific Keyword Grouping
SEMRush
• Monitor
Love to track –
Bounce Rate
Click Rate
Content Drilldown
Download Activity
Exit Pages
Page Redirects
Popular Pages
Search Engines
Visitor Length
Visitor Paths
• Monetization
Drive income with –
Affiliate Management/Marketing
Bing Ads
Google Adsense
Google Adwords
Learning Management
• E-learning Software
Have worked with –
LearnDash
LearnPress
LifterLMS
Sensei
WizIQ
• Training Manuals
Created with –
Animaker
Cyberlink Power Director
LearnWorlds
Screencast-O-Matic
StepShot
• Corporate Training
Facilitate & create –
Classroom, virtual, and Field Training
GoToMeeting live Webinar Training
Contact me for a detailed resume!
Testimonials
“Catherine is lovely to work with. We value her attention to detail and high level of professionalism. In all the web projects we have collaborated on with her the one constant has been her honesty about what she sees happening and her dedication to completing our projects on time.
Thank you, Catherine, for all of your hard work. You make our online presence shine!”
~L. Peterson, IDA
“Hiring freelancers is not an easy decision for me as I have concerns regarding the quality of the work and the dependability of the work being completed on time when someone is doing work for me off-site. I’m happy to say Catherine always comes through for me and I trust her judgment. I’m always satisfied with Catherine’s work. She’s a professional, and the best part is she listens to my concerns and anticipates my needs to make sure my sites are regularly updated. I will definitely work with Catherine again, and it’s my pleasure to recommend her skills to business associates.”
~B. Simpkins, PMS
