Dental Marketing: Bye Bye Google Places and Hello Google Plus Local

On April 24th of this year Google released another major search algorithm update called “Penguin” in its ongoing effort to clean up search results. In its most recent move, Google eliminated Google Places and replaced it with Google Plus Local to increase user interactions on Google Plus. This is just the beginning. Google further plans […]

Over the past three years The Wealthy Dentist has covered stories regarding negative online reviews and how dentists should handle them as part of an overall dental marketing strategy. We’ve agreed that no one should be allowed to post an anonymous reviews against a dentist, because the costs to a dental practice can be high, […]

Recent statistics have stated that roughly one out of every two Americans lacks dental insurance coverage. It has been proven that having dental insurance makes dental patients visit their dentist more often for treatment. According to a report by the Institute of Medicine, patients who do not have dental insurance are approximately two-thirds less likely […]

Dental tourism has become a common practice among many Americans as a way to save money on dental treatments. Statistics on this trend are hard to come by, but it is estimated that each year over one million people from around the world travel outside their country for some form of dental treatment, with summer […]

ComScore, Inc., a leader in measuring the digital world, reported that 181 million U.S. Internet users watched nearly 37 billion online content videos in April with video ad viewing reaching a record-breaking 9.5 billion — representing 1 out of every 5 videos viewed online in April. Video ads reached 52% of the total U.S. population […]