ComScore, Inc., a leader in measuring the digital world, reported that 181 million U.S. Internet users watched nearly 37 billion online content videos in April with video ad viewing reaching a record-breaking 9.5 billion — representing 1 out of every 5 videos viewed online in April.
Video ads reached 52% of the total U.S. population an average of 60 times.
The more popular video ads are ones featuring the Olympics, which is no surprise considering the opening ceremonies are just two months away.
One of the current trending Olympic ad videos is Visa’s “Go World,” featuring Morgan Freeman’s voice matched with footage from past Olympic games.
Click on Play to see why this video has become so popular —
With YouTube celebrating their 7th year anniversary this week there seeming to be no end in site for the world’s appetite for online video.
Dentists are you still not sure about utilizing online video for your dental marketing?
The Internet Dental Alliance provides informational videos that dentists can optionally include in their New Patient Portals.
These professional videos educate current and prospective patients on dental topics like cosmetic dentistry, tooth whitening, braces, dental implants, and more.
Stop by the IDA Dental Video Marketing Opportunities page and read all about Internet video marketing.
For more on the ComScore U.S. Online video statistics see: Video Ad Delivery Continues to Soar to New Heights, Representing 1 in 5 Videos Viewed
