Dental Marketing: 69% of Dentists Credit Dental Insurance

69% of dentists report that insurance, as a dental marketing tool, brings in new patients to their dental practice, while only 18% disclose that dental insurance doesn’t bring them new dental patients. Only 13% said that they don’t accept dental insurance in any form. “Dental insurance lets me give the patients what I want to […]

Looking back on the top viral videos of 2011 on YouTube, the top pet video was “Denver, the guilty dog.” “Denver” is a golden lab, who was filmed by his owner after eating all the cat treats. Mali Vujacnic, the owner of Denver, never expected to get such an enormous viral response to the video […]

The American Dental Association has released new guidelines for patients receiving antiresorptive therapy for the prevention and treatment of osteoporosis, entitled “Managing the Care of Patients Receiving Antiresorptive Therapy for Prevention and Treatment of Osteoporosis.” These new recommendations are posted on the ADA’s website, and a summary appears in the November 2011 issue of the […]

Dental marketing is essential to the success of a dental practice and dental marketing is on the minds of many dentists as 2011 draws to a close. Dental practice marketing can be one of the dentists’ greatest challenges and in the current volatile economy — greater even than running a dental practice and managing a […]

Dental office embezzlement is still alive and well in California. Deborah Lynn Kessler, 45, pleaded guilty to four counts of grand theft over charges that she embezzled more than $100,000 in dental insurance payments at the dental practice where where was manager. The Orange County Register reports that Kessler signed dental insurance payments over to […]