The largest city in U.S. without fluoride, San Jose, is about to add fluoride to their drinking water. The Santa Clara Valley Water District voted on November 15th to support fluoridation to most of the county. The San Jose Mercury News is reporting that it will be at least a year before the water district […]
Read moreSelecting a target market for a particular dental treatment rather than attempting to market to all types of dental patients can be a more efficient use of dental marketing dollars. By focusing dental marketing resources on a specific patient base, dentists can carve out a market niche over their competition. To find out how dentists […]
Read moreThis week’s Friday random video comes to us from a mall food court during holiday shopping. With over 35 million views on YouTube, this video stands as one of the world’s all-time favorite “flash mob” videos. Talk about a brilliant Internet marketing move, this flash mob was organized by Alphabet Photography to wish everyone a […]
Read moreNew research published in the Journal of the American Dental Association, claims that a gene that occurs frequently in redheads causes them to experience “heightened anxiety” when they visit their dentist. According to Prevention magazine and MSNMC, the study’s authors recruited 144 people for the study, 67 of whom were natural redheads, and 77 who […]
Read moreFully 68% of dentists think that they need more new patients. Only 9% say they have as many new patients as they need. 23% are just getting by. “We need new patients. This is possibly due to the fact that we have chosen not to engage in managed care, i.e., our name is not on […]
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