Selecting a target market for a particular dental treatment rather than attempting to market to all types of dental patients can be a more efficient use of dental marketing dollars.

By focusing dental marketing resources on a specific patient base, dentists can carve out a market niche over their competition.

To find out how dentists are doing with target-specific dental marketing, The Wealthy Dentist conducted a survey asking dentists if they target specific types of new patients with their dental marketing.

Dentists were split right down the middle with 50% saying they do target specific types of patients and 50% saying they do not.

Of the dentists who do target their dental marketing, here’s what they target —

27% General family
22% Cosmetic dentistry
11% Dental implants
09% Invisalign
08% Gum disease
08% Sedation dentistry
07% Dentures
02% Dental insurance
02% Urgent care
02% Children
01% Prosthodontics

Here’s what dentists had to say on the subject of targeting specific dental patients –

“We welcome all kinds of patients!” (Rural Texas dentist)

“We also target higher income.” (General dentist)

“I have done it in the past for Ortho and Implants. I had separate websites for each. It only made sense. Like hunting, take the best equipment for what you want.” (Missouri dentist)

“We also offer incentives for referral business from our current patients.” (Kentucky dentist)

For more on targeted dental marketing see our in-depth research report on eleven specific dental markets.