According to Google, 97% of consumers search for local businesses online. A geo-targeted local search strategy makes it easier for your dental practice’s prospective new patients to find your dental website and your practice.
But what exactly is geo-targeted local search?
Local search happens when a person is searching for something specific online and they use a location with the search term. The location could be the city, neighborhood, zip code, the state, name of a street, or any geo-targeted term to help identify the location.
If a new dental patient is searching for a cosmetic dentist in a particular area, you might see search terms such as —
- city name- teeth whitening dentist
- city neighborhood name- teeth whitening dentist
- teeth whitening dentist- zip code
- teeth whitening dentist- area code
There’s also the ‘direct navigation’ method (Jupiter Research estimates that nearly 17% of users search with this method) —
This type of specific web address search behavior is said to produce more qualified leads for the business found in this type of targeted search.
What is the best strategy for a dentist to be found in a geo-targeted search?
By having dental websites with a geo-targeted domain names. Search engines place great importance on the keywords that appear in the domain name in determining where a website appears in search results. A geo-targeted location domain name helps search identify your dental practice geographically.
For example –
A geo-targeted web address in today’s Internet dental marketing environment is a must for dentists who don’t want to suffer to consequences of having prospective new patients going to the competition just because they have a better local Internet presence.