With more than 500 million active users now on Facebook, The Wealthy Dentist decided to conduct a survey asking dentists if they have a Facebook page for their dental practice to support their dental marketing efforts.
Facebook is now used by 1 in every 13 people on earth and is beating Google in terms of traffic.
60% of dentist who responded to this survey have a Facebook page for their practice, while 40% do not.
Suburban dentists use Facebook pages more than urban dentists, with rural dentists not using Facebook pages at all.
Of the 60% of dentists who are using Facebook pages, the average number of “likes” for a page is 158. The highest number of page “likes” reported are 821 and the lowest is 5.
Here are some dentist comments on Facebook pages —
“Facebook provides easy interaction with patients who are active users.” (Minnesota dentist)
“We have had giveaways every other month like a gas card, free teeth whitening, and an iPad on Facebook.” (General Dentist)
“Just starting to use it. Giving away a Kindle for Christmas for one lucky new Facebook Fan.” (West Virginia dentist)
“Electronic email seems to be more effective. They don’t have to like you to get postings, even though the can unsubscribe.” (California dentist)
“I am not sure exactly what Facebook’s value in marketing does for a practice.” (California orthodontist)
“I have a Facebook page because people feel dentists should be involved in latest social media…” (Illinois dentist)
“I am not sure I want one.” (New Jersey dentist)
“Yes, I think if it’s done correctly, it will be another way to market my practice.” (California dentist)
“I haven’t seen much benefit, despite the 1-2 time a week postings.” (Nevada dentist)
“I don’t have a clue about how to set it up.” (General dentist)
“We use it for referrals, trivia, giveaways, etc.” (Utah orthodontist)
“I don’t have time to maintain it and it’s not helpful if you don’t spend some time on it.” (Texas dentist)
As a dentist, if you want to increase your dental marketing influence, a Facebook Page is an additional option; it’s not something that’s going away anytime soon, and we anticipate that it’s something that will continue to grow.
We will continue to keep you updated on how a Facebook Page can assist your dental marketing efforts.
Do you have a Facebook Page? What are your thoughts?