Dentists, is mobile phone marketing part of your dental marketing plan?
Because it should be!
Nielsenwire, the leader in measurement and information, just released their March 2012 stats on U.S. mobile subscribers who own smartphones.
Smartphone usage is up from 47.8 percent in December 2011 to 50.4 percent in March.
Consumers purchasing new phones picked smartphones more often, and among smartphone owners Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS.
Smartphone owners in the U.S are the new mobile phone majority.
Smartphones are more popular among those ages 25 to 34, but age isn’t the only determinant of smartphone ownership.
According to Nielsenwire, income also plays a significant role. When age and income are both taken into account, older subscribers with higher incomes are more likely to have a smartphone. For example, those 55-64 making over 100K a year are almost as likely to have a smartphone as those in the 35-44 age bracket making 35-75K per year.
A recent Pew Internet report found 74% of U.S. smartphone owners use their mobile devices to get real-time location-based information, and 18 percent use a geo-targeted social service to share their location. 30% used their phone to decide whether to visit a business.
The report also revealed that the young, the relatively well-educated and well-off, and parents of minor children are more likely than other kinds of cell owners to have used their cell phones recently for items such as search.
Juniper Research reports that more than 3.4 billion mobile coupons were redeemed globally in 2011 and MIT Technology Review predicts that smart phones are spreading faster than any technology in human history.
Don’t let your dental web presence be left out of this hot new technology trend.
The Internet Dental Alliance New Patient Portals include a full set of specially-designed smart mobile dental marketing pages.
This means that every person with a mobile smart phone, iPad or other tablet can easily view your practice information or site from any location.
Your portal can be viewed on all Apple iPhones and iPads . . . all the Blackberry phones . . . Slates . . . tablets . . . and virtually every smart mobile phone out there.
