Facebook dental marketing involves testing different ways to encourage the public to engage with your dental practice on your Facebook page.

This includes everything from liking your page to sharing your videos and blog posts with their Facebook friends.

But it’s important to know exactly what demographic your Facebook page should be appealing to if you are going to be investing time and money on your Facebook presence.

In a recent Burst Media survey of how independent web audiences interact with and use social media, they found that women are more active social media users than men. Overall, one-half (49.0%) of female respondents—including 3-in-5 (58.6%) moms— visit social media sites at least a few times per day, versus one-third (34.0%) of men. (Source: Burst Media)

One of the most powerful users of social media is moms. 3-in-5 (58.6%) moms visit social media properties at least a few times per day (14% of moms say they are connected “all day”), according to the Burst Media survey.

Moms are also heavy followers of businesses online through social media with 70.6% frequently “liking” and following a brand.

5 reasons that moms like to follow a business on social media –

1. The ability to offer support of the business.
2. Staying current with the business’ latest offerings.
3. Offering personal opinions or comments about the business for others to see.
4. Sharing business-related information with family and friends
5. Interacting with the business’ customer support/service team.

Facebook business pages offer dentists an easy way to engage with their dental patient moms by offering incentives and discounts for dental treatments, which are extremely popular with moms who follow business pages.

Additionally, Facebook status updates offering information about the dental treatments your dental practice offers is an easy way for your mom followers to share what they like about your dental practice with their family and friends on Facebook.

Jim Du Molin wants to help you with Your Facebook page, so he’s now including full Facebook support in his “New Patient Marketing Machine,” letting dentists embed pages from their websites within their Facebook profiles!

Click here to learn how to get your website on Facebook.