Some dentists feel they don’t get quality patients from the Yellow Pages anymore, concluding that, running a display ad isn’t worth the cost.
With that being said, a majority of dentists are still advertising in the Yellow Pages as part of the overall dental marketing plan.
One Georgia dentist said, “I don’t really get qualified patients from the phone book, just people looking for cheapest deal or same day emergencies.”
The Wealthy Dentist decided to ask dentists if they are still getting patients from the phone book. Even in the age of the Internet, dentists still aren’t quite ready to give up advertising in the Yellow Pages, even if they aren’t getting many new patients.
Here is how the dentists responded to getting patients from the phone book –
- 19% — Yes, absolutely.
- 15% — Here and there.
- 30% — Very few.
- 36% — None.
Yellow Page advertising makes sense if you are a rural dentist, or if your dental patients are over 60. But the suburban dentists who responded to this survey were the majority of Yellow Page advertisers.
Here’s what dentists had to say about Yellow Page advertising –
Money is a factor
“Horrible amount of money wasted. My $600 per month bill went to $128 when I went to a simple listing and Internet listing.” (Indiana dentist)
“The Yellow Pages are pricing themselves out of the game!” (South Carolina Dentist)
“What a waste of money!” (Virginia dentist)
“I have spent considerable money there in the past to no avail. I think we generally had a net loss.” (Florida dentist)
Patient quality is an issue
“Honestly, without being judgmental, the people who come from the phone book tend to be less interested in quality dentistry, and less likely to remain faithful to our practice.” (Illinois dentist)
“We get only off hour emergencies looking for prescription drugs.” (New York dentist)
“It attracts mostly druggies and bad debts.” (Minnesota dentist)
Still used by older patients
“We get just a certain older demographic.” (Nevada dentist)
“My patient population is older and still depend on phone books.” (Texas dentist)
“We get new patients only if they’re old and scared of the Internet!” (New York dentist)
“Yes. Older patients — over 65.” (Virginia dentist)
Yellow Pages work
“Patients still look us up in the Yellow Pages. I think it depends on the demographics and age of the patient.” (Suburban dentist)
“They are a very motivated patient if they are looking up dentists in the Yellow Pages.” (Texas dentist)
“We track all our calls, and the ads are very effective with a low cost/call and a high ROI.” (Urban dentist)
“I believe people still keep their main local directory near the phone for quick, familiar use and access. Being visible with a well designed ad demonstrates a successful, viable business.” (Georgia dentist)
“This is unique to our region of the Waikato in NZ where 76% of people still use the Yellow Pages to look for Dentists. This probably reflects the rural aspect and farming community.” (Urban dentist)
It’s dead
“The paper-based phone book model is dead. I even asked our Yellow Pages rep when the last time he opened a phone book (unrelated to his job), and he didn’t have an answer for me. Focus your marketing online unless you are trying to attract potential patients over 80 years old.” (Indiana dentist)
“It is possibly as useful as a buggy whip.” (Suburban dentist)
“The phone book is DOA. Most everyone use the Internet to look up phone numbers and see display ads.” (California implantologist)
Is it misguided for dentists to think that Yellow Pages advertising is dead? Tell us your thoughts in the comments.
