Targeted Dental Marketing: Dentists Are Split Over the Value

Selecting a target market for a particular dental treatment rather than attempting to market to all types of dental patients can be a more efficient use of dental marketing dollars. By focusing dental marketing resources on a specific patient base, dentists can carve out a market niche over their competition. To find out how dentists […]

This week’s Friday random video comes to us from a mall food court during holiday shopping. With over 35 million views on YouTube, this video stands as one of the world’s all-time favorite “flash mob” videos. Talk about a brilliant Internet marketing move, this flash mob was organized by Alphabet Photography to wish everyone a […]

New research published in the Journal of the American Dental Association, claims that a gene that occurs frequently in redheads causes them to experience “heightened anxiety” when they visit their dentist. According to Prevention magazine and MSNMC, the study’s authors recruited 144 people for the study, 67 of whom were natural redheads, and 77 who […]

Fully 68% of dentists think that they need more new patients. Only 9% say they have as many new patients as they need. 23% are just getting by. “We need new patients. This is possibly due to the fact that we have chosen not to engage in managed care, i.e., our name is not on […]

Dentists: have you heard of Annoying Orange? Annoying Orange, a popular YouTube series with more than 850 million views, is now getting a show on Cartoon Network. The YouTube phenomenon is centered on an anthropomorphic orange named The Annoying Orange, (often simply referred to as “orange”) voiced by creator Dane Boedigheimer. His partner, Spencer Grove, […]