Science Friday: Will A Breakthrough Mouthwash Eliminate Need for Dentists?

Will a mouthwash eventually eliminate the need to visit the dentist for regular checkups? In a recent clinical study, a new mouthwash developed by a microbiologist at the UCLA School of Dentistry successfully eliminated most of the Streptococcus mutans bacteria in 12 subjects over a trial period of four days. As reported in Science Daily, […]

According to Google, 97% of consumers search for local businesses online. A geo-targeted local search strategy makes it easier for your dental practice’s prospective new patients to find your dental website and your practice. But what exactly is geo-targeted local search? Local search happens when a person is searching for something specific online and they […]

What do dentists spend monthly on dental marketing? It all depends on the dentist you ask. 54% of the dentists who responded to this question in The Wealthy Dentist survey spend over $1,000 a month on marketing, while a mere 7% spend nothing at all. “We budget 6 percent of collections at approximately $18,000 per […]

University of Florida News has revealed the results of the Orofacial Pain Prospective Evaluation and Risk Assessment study, or OPPERA. This large clinical study of TMD disorders has revealed a wide range of findings, including how women apparently grow more vulnerable to TMD as they age. This was one of the largest clinical investigations into […]

According to the U.S. Bureau of Labor Statistics Occupational Outlook for 2008-2018, employment among dental assistants is expected to grow by 36 percent during the 10-year period, which is much faster than the average for all occupations. Of the 20 fastest growing occupations in the US economy, half are related to healthcare. Healthcare is experiencing […]