ComScore, Inc., a leader in measuring the digital world, reported that 181 million U.S. Internet users watched nearly 37 billion online content videos in April with video ad viewing reaching a record-breaking 9.5 billion — representing 1 out of every 5 videos viewed online in April. Video ads reached 52% of the total U.S. population […]
Read moreNew oral health research claims that massaging teeth with a high-fluoride toothpaste increases protection against tooth decay by 400%, according to a report by Anna Nordström, a dentist and researcher at the Sahlgrenska Academy at the University of Gothenburg, Sweden. A new brand of toothpaste was launched 8 years ago in Sweden with more than […]
Read moreVideo marketing offers dentists an inexpensive way to reach a larger group of prospective new dental patients and creates a more personal interaction between a dental practice and its patients. Street Fight, a site dedicated to hyper-local business asked Brian Norgard, co-founder of Chill.com, a kind of Pinterest for social video about the latest trend […]
Read morePrivate Equity dental management companies are at the center of a U.S. Senate inquiry, audits, investigations and civil actions in six states over allegations of unnecessary procedures, low-quality treatment and the unlicensed practice of dentistry, according to a report released by Bloomberg News. Federal lawmakers and state regulators are trying to determine whether a popular […]
Read moreDoes your dental practice have a Facebook Page? If so, are you leveraging your dental practice Facebook Page to attract more new dental patients? If not, maybe now is the time to consider it as a part of your overall dental marketing plan. With the Facebook IPO launch last Friday, Experian Hitwise, the company that […]
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