Dentists have used composite, gold, ceramic, and amalgam for dental fillings, but beeswax? Scientists have uncovered a 6500-year-old human jawbone with a tooth that has what appears to be cavity covered by beeswax. The jawbone was discovered last century in a cave in Slovenia and the research group report that radiocarbon dating places the jawbone […]
Read moreDealing with a negative online review can be a nightmare for many dentists because one poorly executed response can hurt years of dental marketing efforts. It’s important to remember that if you see enough dental patients, eventually you will be the target of someone’s unhappiness directed at you and your dental practice through a negative […]
Read moreThe Wealthy Dentist conducted a survey that asked dentists if their retirement changed because of the recession. Two out of three dentists surveyed acknowledged that they plan to work longer than they expected because of the economy over the past four years. Said one Michigan dentist, “We find we’ll be working longer to get to […]
Read moreIf you ask Apple, they will tell you that marketing is all about the brand. Great marketing works that way. Customers will automatically believe you are the best, even when it clearly is not the case. This week’s Friday random video features Jimmy Kimmel testing the iPhone5 Brand. It’s proof how effective great marketing can […]
Read moreCredit card acceptance can be a great dental marketing tool, as well as the key to helping improve cash flow for today’s modern dental practice. Dental patients are always concerned with how to pay for treatment. Since dental care costs money, lack of patient financing options can be a real problem in dental practice management. […]
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