If you ask Apple, they will tell you that marketing is all about the brand.
Great marketing works that way.
Customers will automatically believe you are the best, even when it clearly is not the case.
This week’s Friday random video features Jimmy Kimmel testing the iPhone5 Brand.
It’s proof how effective great marketing can be.
Click on Play to see how people react when shown the iPhone 4 and told that it is the iPhone 5 –
What do you think?
