When dentists consider building a dental website they tend to think in terms of one massive site instead of several websites covering their areas of expertise. Having a multiple website marketing strategy can help you dominate search in your geographic area.

In our most recent survey, we asked dentists if their dental practice has multiple websites.

More than half (58%) said they have only one website. 15% replied that they have at least two dental websites, while another 11% have at least three. Urban and suburban dentists were more likely to have more than one dental website.

Shockingly, 16% of the survey respondents did not have a dental website at all.

Here are a few of the things our dentists had to say on the subject —

“We have dental website that we can change the content ourselves without paying the webhost and we have an optimized site that draws much more traffic.” (California dentist)

“We have 2 dental websites – 1 through your company [Internet Dental Alliance] which we are very pleased with and another through another company which I am very disappointed with and have switched companies 2 times and still am not getting what I want.” (Georgia dentist)

“We have multiple web addresses linked to one website.” (New York dentist)

“We just stated with second dental website — thought it would help.” (Pennsylvania dentist)

“We have only one website, but we have a Facebook Page also.” (Washington dentist)

Dental market domination should always the goal of your dental website. Instead of the traditional, one website approach, here at The Wealthy Dentist we believe in having several specialty-specific dental websites that support certain search phrases in addition to the dental website you may already own.

Having multiple dental websites helps you casts a wider reach across the top search results for your services as well as your dental practice itself. Multiple dental websites simply hedges your search position for a large set of dental keyword phrases creating a market monopoly strategy for a dental practice.

Multiple dental website marketing has all the features of search engine optimization and Internet dental marketing, but is easier to manage, more cost effective in the long run, and in many cases dramatically better at building targeted dental patient traffic.

What is your dental website marketing strategy?