Are you curious what the best web analytics tools are for online success? Alternatively, do you find yourself questioning why you need them or even what web owners use analytics for in today’s competitive online marketplace?
Reviewing and understanding your website’s web analytics allows you to see if your online content efforts are successful or unsuccessful, which content strategies you should improve, and what steps you need to take to achieve more desirable outcomes from your content marketing strategy.
Here is a quick list of the 8 most popular web analytics tools:
1. Google Analytics™
Google Analytics is a free web analytics engine offered by Google to analyze website traffic. The pay-per-click (PPC) advertising platform, Google Ads platform is also integrated with Google Analytics.
Marketer and best-selling author, Neil Patel, has a great article on 9 Awesome Things You Can Do With Google Analytics here.
2. Bing Webmaster Tools™
Bing webmaster tools is a free web analytics service which is part of Microsoft’s Bing search engine. Bing summarizes how well your website is performing and helps you identify what needs emphasis and improvement.
Search Engine Land contributor and Bing Chief Evangelist, Christi Olson, offers a series on The ultimate guide to using Bing Webmaster Tools here.
Woopra is a real-time customer analytics service used by sales, service and marketing teams. The platform is designed to help organizations optimize the customer life-cycle by delivering live, granular behavioral data for individual website visitors and customers. (Source: Wikipedia)
Woopra looks at visitor retention, sales funnels, site navigation, and launch campaign tracking. It includes the ability to live chat with site visitors while on your website.
Media and marketing education company, Zindo+Co’s editorial staff, discusses Woopra in the article, Woopra: Real-time Customer Analytics.
Clicky is a specific type of real-time web analytics that pays distinct attention to visitor clicks on the very first stage in your sales conversion funnel. Clicky is free for a single website with less than 3,000 pageviews per day.
Writer, Sharon Hurley Hall, offers her opinion at The Daily Egg on Clicky titled, Analytics Update: Do You Need a Second Analytics Package.
Chartbeat is a content intelligence platform for publishers to empower media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. (Source: Chartbeat).
Search Engine Watch offers a review of Chartbeat by Resolution Media’s Amman Badlani called, Analytics in Real-Time with Chartbeat Publishing here.
UserTesting is considered an industry leader in user testing and research. UserTesting boasts that they make it easy for website owners like you to get on-demand feedback from your target market—wherever they are—so you can protect your brand, boost conversions, and provide amazing web experiences.
Consultant and writer, Ritika Puri, shares her impression of UserTesting on How To Diagnose Costly Website Problems For Just $29 here.
FullStory is a is a customer experience data application that allows website owners the ability to replay any visitor’s interaction with your website and see what they like and don’t like about your web content.
Capterra offers FullStory reviews and pricing here.
Crazy Egg offers visual reports that let website owners see how your visitors engage with your web pages. CrazyEgg is most known for its heat map tracking which allows you to view each movement of your web visitor’s cursor and everything they click on.
Chris Mercer at Seriously Simple Marketing offers his CrazyEgg critique, Tried And Tested: A CrazyEgg In-Depth Review right here.
In this digital marketing article, I’ve offered 8 best web analytics tools that you should consider using to analyze your website performance to gauge if your online marketing efforts are charming your visitors and converting them to evangelists.
What web analytics programs do you prefer and what features do you think still need to be developed? Let me know your thoughts in the comment section below.