Three out of ten dentists say that it’s not easy for patients to find their dental website on the Internet, this survey found.
On the other hand, 22% say it’s easy for new and current patients to find them online.
In addition, 48% of dentists say they’d like to improve their dental website search engine results placement.
All dentists want their dental website to show up at the top of the search list whenever someone searches for a dentist. A search-engine optimized dental website seeks to accomplish this goal. It involves a well-researched, geo-targeted keyword strategy for use in your dental website’s content.
The result is a more visible ranking for your dental website in the organic search results on search engines like Google, which brings more visitors to your dental website.
Here are some additional comments from dentists on their dental practice visibility online —
“It’s good, I get a lot of patients through the Internet. You can’t get complacent and must be on top of things, it’s ever-changing.” (California oral surgeon)
“I am never satisfied. It takes constant work. I am hopeful that I will get so busy so I can afford to delegate it. I do enjoy the game and play fairly well. If I was in a large market there is no way I could handle it.” (Missouri dentist)
“I’m looking at providers now because it seems more people are using the web as a means to get the things they want and need, including dentistry. Feel I need to give it a try.” (California dentist)
“We must update and change it to keep it current so we will be found.” (General dentist)
“There are only two of us in town so easy to find me!” (Texas dentist)
When local prospective dental patients search for dentists, you want them to find your dental website quickly and to understand what kind of dental treatments you offer. You want to stand out from your competition with a dental website listing that appears at the top of search engines.
Check out IDA’s New Patient Marketing Machine™ that targets the specific categories of high-value new patients you want to attract to your dental website. Each IDA website is targeted at one Primary Dental Market, and optionally for up to 3 Secondary Dental Markets to help your dental practice become easily found on the Internet.
