Considering the fact that the recession has hit some dental practices hard over the past few years, implementing a smart dental marketing strategy can be more important than ever.
The Wealthy Dentist ran a survey to ask dentists what is their current attitude towards dental marketing.
40% of dentists believe dental marketing provides great opportunities to promote their practice, while 25% don’t like it, but think it’s a necessary evil. Another 25% wish they could take full advantage of marketing their practice. Only 10% feel that a good dentist shouldn’t need to market his or her practice.
Here are some dentist comments:
- “It is hard to run a small practice and learn how to market successfully on an ongoing basis as time is short to do everything and see patients and expensive to have others do it for you.” (Nevada dentist)
- “When new patient numbers decline, then marketing becomes a focus. By far, the best marketing tool is the sedation website.” (General dentist)
- “I feel that internal marketing is the most effective but motivation of staff is problematic. Probably a bonus system would work.” (Ohio dentist)
- “Budget constraints seem to be the biggest problem, but I basically believe that you get what you pay for. I would like to keep it “fresh” and rejuvenate it someway.” (General dentist)
- “The best marketing is still, and always will be, creating satisfied patients. 90% of our new patients come from referrals by existing patients.” (Illinois dentist)
- “This is a real conundrum, as far as an old timer dentist is concerned. We were taught to go out do the best dentistry possible without advertising, be honest, treat patients like family and don’t oversell or over-treat, and we would build a great dental practice.” (California dentist)
- “Dental marketing lowers the esteem of the profession in the eyes of the public when our ads are right up there with the chiropractors and the pizza joints.” (General dentist)
For more on this survey see: Dental Marketing Provides Great Opportunities for Dentists